Enterprises

These separate packages for companies include options that range from assessment of your current business state, to a recommendation of a new strategy, and implementation of the same.

Learn.Engage. Apply. Direct Module

ACCELERATE WORKSHOP (2 DAY)

Business Explosion Through Brand Creation.

Curriculum for the 2 day Workshop

Day 1 : 9am to 9pm (Includes Lunch/Dinner/Coffee breaks)

Day 2 : 9am to 6.30pm (Includes Lunch/Coffee breaks)

What you will learn

In this Intensive 2 day workshop you will learn from an IITKanpur/IIM Ahmedabad Alumnus cum ex Global CEO

  • The 3 critical ingredients for Revenue growth in a profitable manner
  • The 3 defining pillars every organisation needs, to leap frog into a new level
  • The 6 proven methodologies of developing and creating a Brand from your products which will distinguish you from all and sundry thereby resulting in exponential growth.
  • Mapping your journey from you are TO where you want to be
  • What makes some brands ‘heros’ and some as ‘Also ran’ brands
  • The essential recipe, therefore, to make your company fly while you holiday in Hawaii
  • Implementation techniques through individual exercises

Who can attend this Workshop

Whether you are a small business owner or a Medium enterprise or even the biggest MNC and are dabbling with just incremental to negligible growth and would like to see ‘exponential’ numbers, this is for you.

Curriculum for the 2 day Workshop

Day 1 : 9am to 9pm (Includes Lunch/Dinner/Coffee breaks)

Day 2 : 9am to 6.30pm (Includes Lunch/Coffee breaks)

What you will learn

In this Intensive 2 day workshop you will learn from an IITKanpur/IIM Ahmedabad Alumnus cum ex Global CEO

  • The 3 critical ingredients for Revenue growth in a profitable manner
  • The 3 defining pillars every organisation needs, to leap frog into a new level
  • The 6 proven methodologies of developing and creating a Brand from your products which will distinguish you from all and sundry thereby resulting in exponential growth.
  • Mapping your journey from you are TO where you want to be
  • What makes some brands ‘heros’ and some as ‘Also ran’ brands
  • The essential recipe, therefore, to make your company fly while you holiday in Hawaii
  • Implementation techniques through individual exercises

Who can attend this Workshop

Whether you are a small business owner or a Medium enterprise or even the biggest MNC and are dabbling with just incremental to negligible growth and would like to see ‘exponential’ numbers, this is for you.

EVOLVE PROGRAM

Strategy Audit
6 WEEKS@ 1 DAY/WEEK: 48 hours Consulting sessions

This is an intensive program in which we unfold the various aspects of your current business and your brand strategy.

The following elements will be studied in depth:

FIRST SUMMIT: What Business are we in
  • The need currently being addressed
  • Defining the target audience through demographic, psychographic , emo-graphic and customised components & simultaneously aligning them with their social and personal habits
  • Audience size estimation
  • Operating zone: Potential share of the pie or potential wallet share aimed for
  • Competition assessment: extent of their presence, their offerings, uniqueness, market noise ratios, M.S.
  • Stickiness of competition
  • The needs vs. offerings gaps, if any
SECOND SUMMIT: Product Market Interface

Here, the Product Offering would be dissected in terms of

  • Product profile along with SKU management/rationalisation
  • The pegging points by product offering on a Price barometer
  • Manufacturing/sourcing canvas
  • Market availability touch points
THIRD SUMMIT: Brand Strategy by Product Line

In this stage, we dissect Brand Strategy down to the smallest detail. It will comprise of the following:

1. Assessing the current Brand Name on

  • Functional linkage
  • Usage association
  • Emotive connect

2. Signature Line Assessment on

  • Translation of emotive content into action
  • Essence of ‘feel’

3. Delivery of Communication Message Utilising
 G.I.S.T Analysis

  • Grooves created in the mind space
  • Impact created through creative execution
  • Span of audience reached
  • Thrust

4. Creating the Brand Promise

FINAL SUMMIT: Customer Focus

In this stage, we focus on the consumer. We examine each media vehicle currently being implemented and its effectiveness, using the A.R.T methodology.

A.R.T Methodology

  • Customer Acquisition Strategy
  • Customer Retention Strategy
  • Customer Translation Strategy(C2C)

In this arena, two leveraging points would be put to test

  • Synergy between creative direction and media vehicle implementation
  • The glue that binds all this together: SERVICE ORIENTATION

Finally a full fledged Audit Report would be presented.

ENERGIZE PROGRAM

‘EVOLVE’ PLUS CUSTOMISED STRATEGY(Strategy Audit + Strategy Recommendation)
8 WEEKS@ 2 DAYS/WEEK : 128 Hours Consulting Sessions

In this plan, we create a customized strategy and implementation methodology for your company, based on your specific product and brand incorporating all the techniques applied in the EVOLVE Program and the results of the Strategy Audit thereof.

Additionally we would guide you on your Current Product Strategy and New Product Evolution, covering the following points:

Current Products Strategy

 
Incorporating Expansion of Current Audience
  • New territory & greater density in current territory
  • Distribution methodology
  • Communication strategy
  • SKU (Stock keeping Units) Rationale
 
Incorporating Expansion of Usage per Audience
  • Usage analysis – time, frequency, patterns and reasons.
  • Increasing usage per individual, increasing variant numbers & enhancing usage through family
 
Incorporating a totally New and Unexplored Usage Arena

New Products Strategy

  • First mover vs. late entrant
  • Current vs. new audience
  • New audience creation vs. shaving off competition

Service Strategy

Current Products Strategy

 
Incorporating Expansion of Current Audience
  • New territory & greater density in current territory
  • Distribution methodology
  • Communication strategy
  • SKU (Stock keeping Units) Rationale
 
Incorporating Expansion of Usage per Audience
  • Usage analysis – time, frequency, patterns and reasons.
  • Increasing usage per individual, increasing variant numbers & enhancing usage through family
 
Incorporating a totally New and Unexplored Usage Arena

New Products Strategy

  • First mover vs. late entrant
  • Current vs. new audience
  • New audience creation vs. shaving off competition

Service Strategy

EMPOWR PROGRAM

‘ENERGIZE’ PLUS IMPLEMENTATION(Strategy Audit +Strategy Recommendation + Strategy Implementation)
6 MONTHS(24 WEEKS)@ 1 DAY/WEEK: 192 hours Consulting sessions

In this intensive program, we would work closely alongside the company to Conduct a Strategy Audit, Recommend a customised strategy and Implement the strategy created for the Business, providing guidance and assistance throughout. Effectively this will be ‘ENERGIZE PROGRAM PLUS IMPLEMENTATION’ This program would run a length of a minimum of 12 months.