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Is Branding on a New Highway!
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
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Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..what it connotes, memorability ease, linkages to functional use and a subvert but intangible psychological connection etc.
Series: Is Branding on a New Highway?..The Ambassador Game
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
Long ago the world of Marketing was introduced to the acronym AIDTEA. While the Marketing Tools and consumer profiles may have changed, the 6 stages of A to A, Awareness to Adoption have remained and will remain constant.
Trump: The Power of a sign off line
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.
One Simple But Powerful Technique To Keep You CHARGED And On TOP OF THE WORLD Every Day. Day After Day
- January 29, 2018
- Posted by: webmaster
- Category: Power of the Mind
How many times has it happened that you attended a wow Motivational Seminar and came back super charged only to find yourself back to where you were a week or two later?
Beat Insomnia with 2 Simple Techniques
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.
The Power Of 21 To Achieve Anything You Want
- August 1, 2017
- Posted by: webmaster
- Category: Power of the Mind
Did you know that when a hen lays an egg, it sits on it and gives warmth continuously with unalloyed faith? And do you know how long is it for? 21days! Yes, 21 days! Not one day less.
The Two Most Powerful Words
- August 1, 2017
- Posted by: webmaster
- Category: Power of the Mind
Beware! When you use these 2 words you are unleashing an energy that’s so powerful that it will manifest into reality anything connected with it. A sheer transformational power.
India’s Brand Superstars of the Millennium
- July 17, 2017
- Posted by: webmaster
- Category: Power of Branding
Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ.
Three fundamental principles, in my opinion,converge in their race to stardom.How Hypocritical Are We?
- July 12, 2017
- Posted by: webmaster
- Category: Power of Branding
When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low, we resisted tooth and nail, got complaint numbers direct to the cops etc and put the fear of God into him. BUT NOW, When a $50
Brand Rajini. is it Worth the Leap
- December 25, 2015
- Posted by: webmaster
- Category: Power of Branding
Once again the lights are On. Though emitting a different frequency and with the focal lens realigned.
Will he? Won’t he?
As the rumour mills do their bit, here’s a peek at whether the Brand’s leap into politics is worth it?