BYJU’S gets funded exit creativity. Enter SHARUKH KHAN

It is incredibly amazing how even an organisation like Byjus which had created a great footprint through both ideation and implementation on the creativity front, once funded, loses its plot. The new Ad succumbing to the Brand ambassador route, and that too towards overused ones, who neither stand for usage nor user influence of the category, is sad to see. Huge amounts of VC funds set away to create sheer meaningless awareness rather than connect emotionally to the audience through creative execution and generate long term loyalty based penetration.

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