Power of Branding
Series: Is Branding on a New Highway?..The Ambassador Game
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
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Long ago the world of Marketing was introduced to the acronym AIDTEA. While the Marketing Tools and consumer profiles may have changed, the 6 stages of A to A, Awareness to Adoption have remained and will remain constant.
Trump: The Power of a sign off line
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
The Power of a Word is known to everyone. The negative word vs the Positive word. The ‘feeling’ it generates and the ability to translate into reality.
Beat Insomnia with 2 Simple Techniques
- January 29, 2018
- Posted by: webmaster
- Category: Power of Branding
It’s the inability to go into the depths of that deeply magical and relaxing experience called Sleep.
India’s Brand Superstars of the Millennium
- July 17, 2017
- Posted by: webmaster
- Category: Power of Branding
Two brands stand out marking their signature across the blue horizon of Branding, AQUAGUARD AND TANISHQ.
Three fundamental principles, in my opinion,converge in their race to stardom.How Hypocritical Are We?
- July 12, 2017
- Posted by: webmaster
- Category: Power of Branding
When until recently, the not so rich local Auto driver asked for an extra few bucks either when it was raining or when he felt the business was low, we resisted tooth and nail, got complaint numbers direct to the cops etc and put the fear of God into him. BUT NOW, When a $50
Brand Rajini. is it Worth the Leap
- December 25, 2015
- Posted by: webmaster
- Category: Power of Branding
Once again the lights are On. Though emitting a different frequency and with the focal lens realigned.
Will he? Won’t he?
As the rumour mills do their bit, here’s a peek at whether the Brand’s leap into politics is worth it?
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