

YES. Only One in 10,000 succeed. Here, by success, we are not talking of people who just ‘get by’. But people who have transcended the ordinary. So what is it that makes the difference? Having worked with 100’s of Startups, here’s the common Thought Fallacy: 1. Technology in itself will lead to success. Here’s the
Remember the days when a whole thesis used to be generated in evolving a Brand name? Super extensive consumer research..what it connotes, memorability ease, linkages to functional use and a subvert but intangible psychological connection etc.